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Building brands – the next frontier for AltFi
Creative Director at The Marketing Eye and Neujuice Design, Nick Davis explains how taking branding seriously can reap results in the alternative finance sector The UK market for alternative finance has been growing at a rapid rate, in fact it has more than doubled in size year-on-year from £267 million in 2012 to £3.2bn in […]
Trick or Treat? What makes a good sweet wrapper?
It’s coming up to Halloween and all kids thoughts turn to this annual scream fest of knocking on neighbours doors, running around in questionable outfits (that’s just the parents) and ending up with bucketfuls of sugary sweets. But what is the psychology behind all these different confectionary wrapping? What makes a good sweet wrapper? Strong […]
The Digital Bake Off – the perfect ingredients to create a website
We’ve all been enjoying the Great British Bake Off on television this Autumn. A couple of years ago Digital Arts Online interviewed the show’s illustrator Tom Hovey about how he draws such mouth watering sketches. “I sketch out all the bakes in pencil really quickly so I have the right shape, height and width. I […]
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Steve Latchem – Senior Vice President, Digital Global Solutions, Mastek
