Developing the branding for Britt Pedal, an innovative cycling product

Britt Pedal

The Challenge

Britt Pedal, a powered-cycling pedal is the creation of innovator Stephen Britt working together with product design studio, Design+Product. D+P’s brief was to finalise the styling of this innovative cycling accessory and make it attractive as a finished product ready to market to investors.


Brand development for an innovative cycling product

Our development role

Brand consultancy  Brand development
WordPress training

Britt Pedal

Our Expertise

We focused on developing a motif which characterised the product’s attributes of electric power with elements of the union jack flag, playing on the Brit element of the brand name. We have added tangible value to the investor proposition creating really impactful product brand to give the pedal the finished look that was required.


“Every time I look at the branding for Britt Pedal I know we have got it spot on.”

Stephen Britt Director, Britt Technologies

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