Developing the brand of an essential cashflow management tool


The Challenge

CaFE is an innovative cashflow management tool developed by a team of finance professionals. The Marketing Eye was commissioned to develop the brand identity and associated communications.
As Creative Director to The Marketing Eye, Neujuice were responsible for facilitating a brand workshop and taking the brand to launch in line with agreed positioning and strategic marketing objectives.


Brand development and communications for a cashflow management tool.

Our development role

Brand Workshop  Creative Direction
Brand Development Graphic Design
Website Design Brand Communications


Our Expertise

The brand workshop provided key insights into the audience groups and positioning of CaFE. Working together with The Marketing Eye we developed creative positioning concepts and statements, the results of which can be seen in the website banners below.

We developed the CaFE brand identity keeping the feel accessible to help lighten up a subject which most would find uninspiring. The brand assets combined to produce a launch website and downloadable guide to help kick off the brand with a clearly defined proposition and introductory information on the key benefits of the product.


“Neujuice and The Marketing Eye have done a fantastic job of creating our brand. We are all thrilled with the look and very appreciative of the work that has gone into it.  We can now proceed with the launch of our product with confidence.”

Makoto Fukuhara – CEO and Founder, CaFE

Visit the website at

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