Working in partnership with the Marketing Eye to originate a new brand identity for Charterhouse
Charterhouse required a new look to strengthen their positioning as a leading independent accountancy firm.
The brand identity needed to represent the values of a dynamic, progressive business balanced with the heritage of over 40 years of experience.
We worked in close partnership with Marketing Eye who provided the brand insights, direction and future aspirations for Charterhouse. Our role was to interpret that vision in the form of a contemporary brand identity
. Influenced by sculptural style and architecture of Zaha
Hadid, we created an identity based on a unique visual form. The three dimensional motif underpins the clients brand values and combined with a metallic copper sheen represents a dynamic, authoritative and forward thinking business.
Charterhouse have launched the new brand identity
via their website and marketing communications to a universally positive reaction from clients and staff. The new branding has helped them to achieve key business objectives on growth and positioning as well as redefining how they are perceived and communicate to their existing and future client base.
We have helped protect the brand identity with brand guidelines ensuring that it is seen correctly at every touch point.