Working in partnership with the Marketing Eye to originate a new brand identity for Charterhouse

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The Challenge

Charterhouse required a new look to strengthen their positioning as a leading independent accountancy firm.

The brand identity needed to represent the values of a dynamic, progressive business balanced with the heritage of over 40 years of experience.


Summary
Brand identity and communications for a firm of Chartered Accountants

Our development role
Brand consultancy  Brand workshops
Logo design Exhibition graphics
Brochure & leaflet design

Development Work

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Our Expertise

We worked in close partnership with Marketing Eye who provided the brand insights, direction and future aspirations for Charterhouse. Our role was to interpret that vision in the form of a contemporary brand identity. Influenced by sculptural style and architecture of Zaha

Hadid, we created an identity based on a unique visual form. The three dimensional motif underpins the clients brand values and combined with a metallic copper sheen represents a dynamic, authoritative and forward thinking business.

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The Results

Charterhouse have launched the new brand identity via their website and marketing communications to a universally positive reaction from clients and staff. The new branding  has helped them to achieve key business objectives on growth and positioning as well as redefining how they are perceived and communicate to their existing and future client base.

We have helped protect the brand identity with brand guidelines ensuring that it is seen correctly at every touch point.


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