Developing the brand identity of an independent, consumer facing advisory website and iPhone app
Compare My Spend offers consumers the unique opportunity to benchmark their spending against peers in the same location and circumstances. The challenge was to develop the brand identity and associated guidelines to support the development of this innovative iPhone app and advisory website.
Visit the website www.comparemyspend.com
We worked in partnership with Netleap to develop Compare My Spends brand values, tone of voice and key messaging ensuring the brand was positioned perfectly for their target audience.
Following confirmation of those values we set out to create a playful brand identity
that is all about clean,
unfussy, straight talking communications.
Visit the website at www.comparemyspend.co.uk
Try the app at www.comparemyspend.co.uk/financial-healthcheck.php
Working in partnership
Client : Netleap