Developing the brand identity of an independent, consumer facing advisory website and iPhone app


The Challenge

Compare My Spend offers consumers the unique opportunity to benchmark their spending against peers in the same location and circumstances. The challenge was to develop the brand identity and associated guidelines to support the development of this innovative iPhone app and advisory website.

Visit the website

Brand development for consumer facing advisory iPhone app

Our development role
Brand Consultancy
Logo Design Brand guidelines
Website design Infographics


Our Expertise

compare my spend

We worked in partnership with Netleap to develop Compare My Spends brand values, tone of voice and key messaging ensuring the brand was positioned perfectly for their target audience.

Following confirmation of those values we set out to create a playful brand identity that is all about clean,
unfussy, straight talking communications.

Visit the website at
Try the app at

Working in partnership
Client : Netleap


Share on LinkedInTweet about this on TwitterShare on Facebook