Transformative communications for a data warehousing and analytics business
Giroux are acknowledged experts in data analytics within the insurance sector combining world class consultancy with a platform for analysis, insight and innovation. They required marketing communications that were able to take their brand proposition forward and present it in the form of engaging marketing collateral. These communications were used for future events as well as supporting their sales process.
Brand communications and explainer video
Our development role
Following a thorough examination of how their business worked we developed a solution based around the theme of ‘transformation’. Our approach was to develop an origami butterfly which used together with visual data lines presented their proposition in an engaging and accessible way. This resulted in a number of communications including a Z fold brochure, fully animated explainer video and event collateral.