Creating powerful marketing communications for a Global Technology Solutions Provider.
Following the successful development of the Kameleon™ branding, Mastek (UK) briefed us to improve marketing and sales communications together with the application and management of all brand assets and creative messaging. Mastek build and manage enterprise level solutions that have a significant impact on businesses and society every day. Our aim was to create an engaging, emotive proposition based around that key fact and to focus the technical narrative of the communications to make them more accessible.
Developing the brand of a Gobal Technology Solutions Provider
Our development role
We began by building a new archive of brand collateral including assets for client facing communications. These included the development of PowerPoint templates together with an image library based around internal, external and conceptual themes. We also developed a brand swish motif to extend the brand identity. We introduced a new proposition for Mastek, ‘Technology Changing Lives’, building on the theme of Mastek’s work touching lives via their projects for the NHS and other social touchpoints. We also created a new strapline ‘Business Insight, Technology Genius’.
The suite of Mastek brand presentations have resulted in Mastek having significantly improved client facing communications used for introductory, sales and events channels.
Steve Latchem – Senior Vice President, Global Solutions, Mastek