Originating a new brand identity for an accountancy firm relaunching
Feist Hedgethorne took an exciting new direction with their business and customer proposition recognising that their customers wanted more from their accountant than annual accounts. This shift in positioning needed to be reflected in a dynamic new name and brand identity which we produced working alongside The Marketing Eye.
Brand identity and communications for a firm of Chartered Accountants
Our development role
]We worked with Marketing Eye who provided the brand insights and direction for Feist Hedgethorne. Our role was to interpret that vision in the form of a new name and contemporary brand identity. We developed the new name ‘Plus+’ together with supporting messaging for the business. This was combined with a new identity which was applied to business communications.
Plus Accounting launched the new brand identity via their website and marketing communications which has allowed them to communicate fully their new business proposition and marketing objectives. The brand identity has resulted in the business being perceived in a new, positive light, aligning their confirmed brand values to new and existing clients. We have helped protect the brand identity with brand guidelines ensuring that it is seen correctly at every touch point.