Developing the brand of a shared property investment business


The Challenge

As part of its role to lead the marketing launch of a new to market shared property investment business, The Marketing Eye was commissioned to develop the brand identity and associated communications.

As Creative Director to The Marketing Eye, Neujuice were responsible for providing design consultancy services ensuring that the brand was developed in line with the agreed brand positioning objectives.


Brand development and website design for a shared property investment business.

Our development role

Naming Creative Direction
Brand Development Graphic Design
Brand guidelines Website Design
Illustration Brand Communications Project Management

Development Work

The requirement included business naming, identity development, website look & feel, online banner advertising as well as the production of a 12 page downloadable guide. It was important that the brand established itself quickly and was clearly differentiated against a growing marketplace of competitors in the property crowdfunding space.

Our Expertise

Our solution was to develop an illustrative look and feel based around savvy business know-how balanced with a consumer friendly tone. We developed a set of illustrated characters including the ‘man with telescope’ which is used to convey know-how, vision and an astute approach to property investment.

Another key illustrated character was the ‘investor on a deckchair’ used to personify freedom from the typical conventions of buy-to-let property investment. The brand identity was then extended across all required communications which can be seen in the brand guidelines.


“Once again, Nick and the Neujuice team has shown his ability to interpret the essence of a brand and create a visual identity that had instant resonance with the client. A great supporter across all elements of the launch programme, the brand work has been the glue that has bound the work streams together and brought this exciting new business to market.”

Neil Edwards – Director, The Marketing Eye

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