Developing the brand of a shared property investment business
As part of its role to lead the marketing launch of a new to market shared property investment business, The Marketing Eye was commissioned to develop the brand identity and associated communications.
As Creative Director to The Marketing Eye, Neujuice were responsible for providing design consultancy services ensuring that the brand was developed in line with the agreed brand positioning objectives.
Brand development and website design for a shared property investment business.
Our development role
The requirement included business naming, identity development, website look & feel, online banner advertising as well as the production of a 12 page downloadable guide. It was important that the brand established itself quickly and was clearly differentiated against a growing marketplace of competitors in the property crowdfunding space.
Our solution was to develop an illustrative look and feel based around savvy business know-how balanced with a consumer friendly tone. We developed a set of illustrated characters including the ‘man with telescope’ which is used to convey know-how, vision and an astute approach to property investment.
Another key illustrated character was the ‘investor on a deckchair’ used to personify freedom from the typical conventions of buy-to-let property investment. The brand identity was then extended across all required communications which can be seen in the brand guidelines.
Neil Edwards – Director, The Marketing Eye
Visit the website at www.prospi.co.uk