Developing the PROSPI brand
As part of its role to lead the marketing launch of a new to market shared property investment business, The Marketing Eye was commissioned to develop the brand identity and associated communications.
As Creative Director to The Marketing Eye, Neujuice were responsible for providing design consultancy services ensuring that the brand was developed in line with the agreed brand positioning objectives.
The requirement included business naming, identity development, website look & feel, online banner advertising as well as the production of a 12 page downloadable guide. It was important that the brand established itself quickly and was clearly differentiated against a growing marketplace of competitors in the property crowdfunding space.