Brand workshop and business review

Now is the ideal time for you to take a really good look at your business through the focused lens of your brand.

What does it promise, what drives it, where is it going and how does it stands out from its competitors. What do you need to do next to really move it forward and generate new engagement & transaction?

Our brand consultation process is based on a proven brand workshop methodology. We apply design thinking, smart digital expertise and category insight to deliver a robust brand health check.

This will help you to re-define and refresh your brand proposition, vision and purpose to build inspiring creative and communication briefs for the key next stages of your brand journey.

We use tailored questionnaires and a range of online sessions – with your key team members and stakeholders – to uncover new opportunities and fresh direction. It’s a perceptive, participative and productive way to uncover new ideas and energy for your business in a process we call constructive provocation.

We believe that undertaking brand workshops can really help you understand your brand. We want to get to the heart of what your business is about, what it stands for and how it is portrayed to the outside world.

Workshops will be facilitated by Creative Director, Nick Davis and Brand Consultant, Bill Wallsgrove.

Brand workshops – their focus

To confirm the following:

• Identifying your target market, building personas and understanding their world
• Clarifying the benefits you offer to your current and potential customers
• Aligning brand values. The guiding principles that underpin everything you do
• Shaping the personality and ‘Tone of Voice’ of your business
• Narrowing your focus and agreeing your ‘unique selling point’. One word of phrase that sum up what your core brand stands for

Brand Workshops – creating a strong brand, the benefits are clear:

• Take time to revisit what your business or organisation stands for and explore opportunities to define a new direction and potential growth
• To create a consensus amongst all parties responsible for delivering a unified client brand message
• To define and confirm client positioning, target audience, core values, brand essence as well as strengths and previous weaknesses of current branding
• To uncover the simple truth. What do you do that is best in the marketplace?
• To think strategically. How to take ‘ownership’ of that space?
• Provide a stepping stone for further brand development

Feedback you can act on in days…

• Our promise is that you will be able to act on the directional feedback from our online workshop in 7 working days.

Talk to us now about how you can move your business forward.

Email us or call 01273 690087 | 07948 181651 to book your brand workshop now.