Customer insight, a passion for brand design and a touch of inspiration
To develop the brand identity for an innovative, award-wining, suit-folding system used as a travel accessory
We worked in partnership with product the product design studio who produced the concept, Design+Product and the founder of Freefold, Tony Higson to develop the Freefold brand identity. This was finalised initially to support a working prototype for an innovative suit-folding system.
The Freefold brand identity has now been applied to a widely available commuter travel solution together with a wide range of accessories including backpacks, panniers, carry-on cases and a waterproof dry-bag.
“We found Neujuice understood the brief completely for the identity we wanted as a brand. What they delivered was above and beyond expectations. I personally find them to be professional, patient, creative and precise company and we will most certainly be employing their services in the future.”
Director, Worldline Travel