Product Branding

Customer insight, a passion for brand design and a touch of inspiration

The Challenge

To develop the brand identity for an innovative, award-wining, suit-folding system used as a travel accessory

We worked in partnership with product the product design studio who produced the concept, Design+Product and the founder of Freefold, Tony Higson to develop the Freefold brand identity. This was finalised initially to support a working prototype for an innovative suit-folding system.

The Freefold brand identity has now been applied to a widely available commuter travel solution together with a wide range of accessories including backpacks, panniers, carry-on cases and a waterproof dry-bag.

Product Branding Freefold
Freefold Product Development
Freefold Product Development
Freefold Product Development
Freefold Product Development

“We found Neujuice understood the brief completely for the identity we wanted as a brand. What they delivered was above and beyond expectations. I personally find them to be professional, patient, creative and precise company and we will most certainly be employing their services in the future.”

Tony Higson
Director, Worldline Travel

Next project

Maistro brand development