At Neujuice we specialise in refreshing existing brands and launching new ones. Sometimes we have to do this at speed.
I have known Lee Robinson for over 25 years from when he provided the best creative and production services to the design and packaging industry. Like a lot of peers and colleagues he recently decided to leave London and start a completely new venture – importing the best eMotorbike brands into the UK.
Our design and digital team met Lee in mid-May and took the brief to name and design the brand identity and website for this smart business – he needed a digital first solution. He needed a rounded brand and communication plan in time to promote his business and vehicles for the new London to Brighton eVehicle rally and The Goodwood Festival of Speed – starting today.
Over 4 weeks we developed an outline brand strategy, created and secured the MOTOEBIKES brand name and designed a compelling identity and brand language to best communicate his brand purpose and product delivery. The solution is simple but effective with two wheels and electric flash rider echoed by the main typography.
Alongside embracing his enthusiasm for motorcycling, and these exciting new products, the real pleasure was working with a client, and old friend, who really understands the role of brand design in detail. This allowed us to create and launch his brand with ease.
Lee Robinson has a driving passion – great motorcycles and the motorbiking experience. He loves the new direction that small independent manufacturers are taking building electric powered motorcycles. He, and his team, are now very proud to be able to deliver some of these leading brands and beautifully designed machines road ready into the UK market.
Lee says of the new brand and identity “the team really understood my business ambition and requirements and worked at speed – I am delighted with the smart and creative result”
By Bill Wallsgrove, Brand Director
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