Virtual B2B branding agency
There is nothing new about the virtual agency model. At Neujuice we’ve been using this approach successfully for over 20 years. Recently I’ve noticed many agencies adopt this strategy – some integrating it fully into their proposition.
So just what is the virtual agency model and what are the benefits of using a B2B branding agency who opt make this part of their offer?
If you have ever met someone who’s worked at a larger ‘bricks and mortar’ agency you might be surprised at how much budget is spent on peripheral expenses. The rent on that riverside address, entertaining, travel, hospitality, the flowers in reception… the list goes on, and those expenses end up making up a significant part of your billing.
Holding onto and retaining talented staff is a major headache with commuting, family life and burn-out being just a few of the issues that senior creatives need to navigate working for a larger London-based agency.
Working with a virtual agency model has significant benefits for us as a B2B branding agency, our contracted staff and clients.
Lower overheads, better value
At Neujuice we have a central Brighton address and first-class meeting room facilities, just an hour from London, however our overheads are relatively low and we can pass on that saving to our clients.
A much higher percentage of your production costs will be made up from direct costs of what really matters. Well managed and executed creative work that’s going to have a direct impact on your business or organisation.
Bespoke B2B branding agency for your project
With a ‘traditional’ agency where employees are working on retained or PAYE contracts your project will likely land up in their inbox. With a virtual model we can build a team from our trusted network to fit perfectly with the required brief.
Whether it’s a designer or a writer with a specialism in your sector, to video producers and animators, the benefit being that you are more likely to get the experience you need for your project from a broader talent pool.
For many years Brighton has been attractive to the creative community and been a powerful, flexible resource for our B2B branding agency, but the world really is our oyster when it comes to selecting creative resources that align to our key objectives.
“I believe that the raison d’etre of most creative agencies is to be a flexible resource. One that provides clients with the right freelancers for their needs rather than offering them the member of staff who happens to be available.”
John Ashton
The KitchenTable Method
Efficient working
Our contracted staff have chosen not to be restricted in their personal or professional lives. The main advantage of flexible working to our agency is that we only pay for resources when we need them, not for downtime or quiet spells. This is something every agency, large or small will experience at some time. Taking a lean approach which produces higher productivity is key to helping us reduce costs and those benefits are passed onto you and your business.
Good communication is key
Working to solve a creative brief remotely does come with challenges. Clear communication and tracking of a projects progress is paramount. With the advance of virtual coms and collaborative tools it’s never been easier to communicate across borders with contractors. Our approach is to always take a personal approach with briefing, client liaison, workshops and regular face-to-face meetings being integral to the successful outcome of all of our projects. Rewarding remote contractors with recognition, acknowledgement and prompt payment of invoices is also key to maintaining good will and a positive on-going relationship.
In Summary
It’s a win-win for both us as a B2B branding agency and our clients. Specialist creatives working on projects that they have elected to work on. For us the restriction of traditional overheads and full-time staff disappear, but we still have a personable approach and ultimate accountability for the work we deliver.
It’s good for us, good for our contractors and ultimately good for your ROI… Return On Imagination.
If you are interested in finding out more about how we work and how we can help you and your business we would love to hear from you.
Find out more about the KitchenTable method
Contact us today at Neujuice to see how our B2B branding agency can help your brand.
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