When one of our oldest clients felt it was the right time to review their branding we were delighted to support them, facilitating a brand workshop which resulted in the production brand guidelines and associated assets.
The process helped them to build consensus within the internal team and sharpen the future vision of the business. Areas we covered included:
- Competitor review and analysis
- Understanding and segmenting your audience
- Confirming brand vision, promise, purpose and values
- Confirming brand personality and Tone of Voice
- Developing new messaging and strapline ideas
The process helped us to understand what areas we needed to address and strengthen and confirm the attributes that have made G2 Legal a success over the last 25 years.
Find out more about how we can evolve and strengthen your brand.
“G2 Legal have worked with Neujuice for many years. We gave them a brief last year to refresh our brand and this involved brand strategy workshops, evolving the logo and the creation of new brand guidelines. Neujuice delivered to the brief, were good value for money and we’re really happy with the results.”
Amy Walker Head of Marketing | G2 Legal Limited
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