Brand & Digital Development
The Challenge
Inline Marketing was a successful established business and the #1 supplier of print & distribution services to the education industry worldwide. They selected us to rebrand and reposition them both as a fulfilment partner for eCommerce clients whilst retaining their existing core business within the educational sector. Their new proposition was supported by their integrated smart online ordering system, MyInline, a service designed to make online retail (e-tail) of products, in any category, more efficient and effective. Our task was to take the brand into an exciting future direction reaching out towards a whole new audience.
Our Solution
Following the completion of a competitor market audit and team brand repositioning workshop we defined a new brand strategy with creative and communication briefs. We then created a digital first brand identity to work across all platforms and a brand messaging system to highlight the customer benefits in a challenging and changing world.
Deliverables included brand guidelines, signage, exhibition and event collateral and a website which ensured that all areas of their proposition were accessible to clients in both the educational and eCommerce sectors.
“We wanted to re-evaluate our brand strategy and associated proposition. The team at Neujuice took a considered, structured approach that resulted in some inspired thinking. We’re really proud to present our newly formed brand identity to our customers and look forward to working together into the future.”
Carly Moncrieff
Commercial Director, Inline International
View the website at inline.international
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